A gift card is a voucher card that can be used to make purchases at a chain’s stores.
It is the natural evolution of the traditional printed gift certificate because it guarantees traceability and security for the retailer.

A variable amount of credit is preloaded onto the gift card, which can be used once or multiple times within its expiration date.
This prepaid gift card can be used for multiple purchases until its value has been fully spent or for partial payment on a purchase.

A gift card does not limit the client to a predetermined selection. It also allows the recipient of the card to go shopping in the chain’s stores, choosing their gift with complete freedom.

It is also a reward tool that businesses can use in incentives initiatives, collections, prize giveaways and company gift programs.